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About Us

PureFitness & Sports is a privately-owned fitness & sports retailer that commenced on 1st May 1995 supplying quality home fitness and gym equipment spanning throughout the UK and now into Europe too, we come under the trading name of Pure-Tec Ltd. Like you, we have a real passion for sports & fitness and our goal is to become the No.1 Fitness & Sports Retailer in the UK and eventually Europe. We aim to do this by providing our customers with the best shopping experience online and un-paralled customer service, we provide leading quality high street brands at great value, affordable prices so that anyone can bring fitness into their home. 

Buyer Relationships

Being a 'bricks & mortar' company operating from 35,000 sq ft of warehousing in Kingston-upon-Hull, East Yorkshire we are able to give consumers what they want, when they want it. Our close relationships with major manufacturers mean our customers will always find great deals on excellent products 365 days a year, our large buying power enables us to buy in bulk and buy direct straight from the manufacturers, this allows us to offer genuine savings on suggested retail prices. All products advertised on our website are physically in stock, available and ready for dispatch from our national distribution center, this enables us to dispatch the same day and ensure free next day deliveries on the vast majority of orders.

Customers Come First

The foundations of PureFitness & Sports have been built on outstanding service and we understand that our future success is based on satisfied customers, to uphold this philosophy our un-matched no catch 30 day returns service gives customers the oppurtunity to return products back to us for any reason at all, we'll collect it free of charge and refund you the full amount and nothing less, simple, straight forward service. We have a fully stocked in-house parts department as well to guarantee efficient turn around of replacement parts so your equipment remains in use for years to come.

How We Can Help You

We believe that fitness is of vital importance to your everyday lifestyle were you can not only reap the health and physical benefits but can feel happier in yourself thanks to regular exercise, we aim to help as many people as possible achieve their physical and fitness goals to help contribute to a fitter, healthier and happier future for everybody.

Customer Testimonials

Take a quick look below to find out what our customers think about the service we provide.


How To Get In Touch

Sales Enquiries - Tel: 0345 1666 200 Email: sales@purefitnessandsports.co.uk

Service Enquiries - Tel: 0345 1666 200 Email service@purefitnessandsports.co.uk / support@purefitnessandsports.co.uk

Fax: 01482 585747

We Are Open:

Monday: 09:00am - 05:00pm
Tuesday: 09:00am - 05:00pm
Wednesday: 09:00am - 05:00pm
Thursday: 09:00am - 05:00pm
Friday: 09:00am - 05:00pm


Head Office & Warehouse:

Pure-Tec Ltd
Britannia Road
DN14 6ET


 Recyclelogo-1.gif image by purefit



If your old equipment is no longer useful, please recycle it.

Alternatively, as a distributor and retailer we are committed to reducing the amount of WEEE that goes in to land fill. We are doing our bit for the environment by offering free take-back collections on a like for like basis when you purchase a new piece of equipment from us. This means if you buy a new treadmill from us, you can return your old treadmill to us and we will arrange appropriate disposal of the old machine. This must be arranged with us at the time of order, so if you would like to do this please call us on 0345 1666 200 for details of where to deliver your old machine.